Ailsa Hichens BA (Hons) Dip ION BANT CNHC

Ailsa Hichens BA (Hons) Dip ION BANT CNHC

Food Fabulous
Primrose Clinic
89 Moulsham Street

01245 331331 / 07970 771223

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Food Fabulous
Primrose Clinic
89 Moulsham Street

01245 331331 / 07970 771223

About me

Hello, I’m Ailsa, a Registered Nutritional Therapist & Health Coach, and I work with people who want to want to lose weight, balance their hormones, improve their digestion, and regain their zest for life – even if they feel they have already tried everything. I do this by reconnecting them with good nutrition and healthy lifestyle habits, and by coaching them through the barriers that have held them back (or kept them stuck) in the past. I see clients in my Chelmsford clinic or online via Skype. I also run a corporate nutrition and employee wellness programme through my business

Quite often, when my private clients first come to see me they have already tried ‘everything’ to sort out for themselves what is bothering them. Sometimes that means they’ve been to their GP and been told that everything looks ‘normal’ or they’ve spent thousands in slimming groups or having tried every diet under the sun only to have put most or all of the weight back on. Sometimes clients are just a bit baffled by what they should be eating or they know what they are supposed to be eating but don’t seem to be able to stick to it for more than a few weeks.

If you’re looking for someone to tell you exactly what you need to know (that’s the nutritional therapy part, based on the latest scientific evidence) and how to put it into practice in your own life in a meaningful way AND offer motivational support to ensure you keep getting results (that’s the health coaching bit), you’ve come to the right place.

By making some simple changes to your diet and lifestyle you will:

Reduce the symptoms of many hormonal conditions

Optimise your digestion

Boost your fertility naturally (or support an IVF or other assisted cycle)

Loose stubborn fat around the middle

Increase your energy levels

Improve your sleep

Feel calmer and boost your mood


I offer personalised nutrition advice tailored just for YOU, based on how and what you like to eat, and what suits your lifestyle, combined with some gentle, encouraging support to help you reach your health goals.

Before you come to see me, I'll ask you to fill in a health questionnaire, which asks you about the symptoms that are bothering you, but also about your medical history, stress levels, physical activity level, sleep quality, and current diet so that I can start to get and idea about what is going on for you. At your appointment, you'll have the chance to tell me all about the issues you are facing.  

I’ll explain things simply, allowing you to ask all the questions you need to in order to understand your programme. I promise never to judge you and will give you a programme that’s easy to follow because I realise that everyone likes to make changes at their own pace.

Health coaching is not a quick fix. Even the most focussed clients need a couple of appointments to get to grips with their new way of eating. Because everyone is different, I offer a variety of coaching packages ranging from just a few sessions to a programme that runs over a number of months.

If you're not sure whether nutritional therapy and health coaching is right for you, please do call or email me to arrange a FREE discovery call. You can tell me a little bit about what is going on for you and I can give you some tips you can put into practice right away, plus an idea of the kind of programme that might work for you. Call me on 01245 331331 or 07970 771223 to book in a FREE DISCOVERY CALL through my website or email

**NEW** Break Free From Emotional Eating - 4 week online course just £79. Paste this address for details

Training, qualifications & experience

Dip ION Diploma in Nutritional Therapy with distinction at the renowned Institute for Optimum Nutrition.

I am the main nutrition tutor for the Health Coach Association in South Africa.

I am a zest4life Associate, Business Coach and Mentor to other nutrition professionals.

I also attend regular professional seminars to keep up to date with the latest scientific research in my specialist areas, which enhances my clinical skills.

I have extensive personal experience in catering for special diets, especially gluten or dairy-free.

Registered with the British Association for Applied Nutrition and Nutritional Therapy (BANT).

Registered with the Complementary and Natural Healthcare Council (CNHC), the regulatory body.

Fully insured.

Featured in Ideal Home magazine, BBC Radio Essex and WatchFit.

Member organisations


Accredited register membership

Areas of nutrition I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies, treatments or making any major changes in your diet or exercise programme.

Photos & videos

  • 5 no cost, low cost ways to fix your tummy troubles
  • Is broccoli the answer to world peace?
  • Is is hidden food intolerance sabotaging your health?
  • The Fertility Diet
  • Why we all need a conversation about poo
  • Food Fabulous


Everybody is different. We are not only unique biochemically, our personal circumstances and lifestyle choices are diverse, too, which is why no one diet fits all and no one nutrition package suits everyone. After your free discovery call, I will create a personalised nutrition and coaching package just for you based on your health concerns, how you live your life, the kind of person you are and the level of support you are likely to need in order to reach your health goals. Most packages last 12 weeks and include the following elements:

A face-to-face consultation in my clinic or in the comfort of your home (if you live in Chelmsford)

Further consultations in person, over the phone or via Skype to suit you

An in-depth health and lifestyle assessment – with consideration of your symptoms, medical history, lifestyle, genetic influences and stress levels

Food diary analysis

A health overview to create an understanding of the contributing factors of your health issues to help you realise how to manage them

A personalised nutrition and supplement plan

Current medication and nutrients interaction evaluation (when applicable)

Recommendation of clinical testing when necessary to help uncover underlying imbalances that may be contributing to your condition (testing is an additional cost) and clinical test interpretation when applicable

Meal and recipe planning support

Your healthy eating shopping list

Email support as required


GROUP TALKS AND WORKSHOPS – call for details


Card and Paypal payments accepted

Further information

If you are a member of Westfield Health or Health Shield, the private health cash plan providers, you may be able to claim for the cost of your nutritional therapy consultation. Please check with your provider first.

Chelmsford, CM2 0JF

Type of session

Online nutrition support: Yes
Telephone nutrition support: Yes
Face to face nutrition: Yes

Practical details

Sign language: No
Other languages: None


Wheelchair access: Unspecified


Mondays and Fridays in Springfield, Chelmsford. Wednesdays in Moulsham, Chelmsford. Other days and evenings, by arrangement