List B: Conditions for which evidence could be sought

• Aches and Pains
• Acid Indigestion
• Acidity, Stomach
• Acne
• Allergic Rhinitis
• Alopecia (Hair Loss)
• Anxiety
• Arthritic Pain
• Athlete's Foot
• Backache
• Back Pain
• Bacterial Vaginosis, BV
• Bedwetting
• Bronchial Congestion
• Bunion
• Calluses
• Candida
• Catarrh
• Chilblains
• Circulatory Problems, Local or Minor [c.f. Poor Circulation]
• Cold
• Cholesterol, High
• Chronic Fatigue Syndrome (Formerly ME)
• Colic
• Concentration
• Confidence
• Constipation
• Conjunctivitis
• Cough
• Cramp
• Cystitis
• Dandruff
• Dental Pain
• Dermatitis
• Diarrhoea, Acute
• Diet, Trouble Sticking to [c.f. Obesity]
• Digestion Problems
• Dyspepsia
• Earache
• Eczema
• Eczema, Stress-related
• Emotional Problems
• Enuresis (Bedwetting)
• Erection, Improved
• Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction]
• Fears
• Feeling Down or Feeling Blue [c.f. Depression]
• Fever
• Fibromyalgia (Fibrositis)
• Flatulence
• Fluid Retention
• Foot Odour
• Frozen Shoulder
• Gastric Reflux
• Gastroenteritis
• Gingivitis
• Glue Ear
• Grief
• Guilt
• Haematoma
• Haemorrhoids
• Halitosis
• Hayfever
• Headaches
• Heartburn
• Herpes Simplex
• Hoarseness
• Impetigo
• Indigestion
• Indigestion, Nervous
• Inflammation
• Influenza
• Insomnia
• Irritable Bowel Syndrome, IBS
• Joint Pains
• Jumpy
• Lethargy
• Libido, Low
• Lumbago
• Menopause Menstrual Pain Migraine Headache [c.f. Migraine]
• Motion Sickness
• Mouth Ulcers
• Muscle Spasms
• Muscle Tension
• Nailbiting
• Nails, Fungal infections
• Nappy Rash
• Nausea
• Neck Ache
• Neuralgia
• Numbness
• Panic Attack
• Period Pain
• Phobias
• Piles
• Pins and Needles
• Pre-menstrual Tension or Pre-menstrual Syndrome
• Relationship Problems
• Relax, Inability to
• Rheumatic Pain
• Rheumatism
• Ringworm
• Sexual Counselling
• Sciatica
• Sinuses, Congested
• Sinusitis
• Skin Problems [c.f. Psoriasis]
• Skin Problems, Stress-related
• Sleep, Trouble Getting to
• Sleeplessness, Intermittent
• Smoking Cessation
• Snoring
• Spasms
• Sports Injuries, Minor
• Stammering
• Stomach, Upset Stress
• Tension
• Tiredness
• Thrush, Vaginal [c.f. Thrush, Oral]
• Travel Sickness
• Verrucae
• Water Retention
• Warts
• Wind

Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.

Useful resources

• CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
• List A  – Conditions for which suitably qualified medical advice should be sought.