- List B: Conditions for which evidence could be sought
List B: Conditions for which evidence could be sought
Aches and Pains
Alopecia (Hair Loss)
Bacterial Vaginosis, BV
Circulatory Problems, Local or Minor [c.f. Poor Circulation]
Chronic Fatigue Syndrome (Formerly ME)
Diet, Trouble Sticking to [c.f. Obesity]
Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction]
Feeling Down or Feeling Blue [c.f. Depression]
Irritable Bowel Syndrome, IBS
Menopause Menstrual Pain Migraine Headache [c.f. Migraine]
Nails, Fungal infections
Pins and Needles
Pre-menstrual Tension or Pre-menstrual Syndrome
Relax, Inability to
Skin Problems [c.f. Psoriasis]
Skin Problems, Stress-related
Sleep, Trouble Getting to
Sports Injuries, Minor
Stomach, Upset Stress
Thrush, Vaginal [c.f. Thrush, Oral]
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List A – Conditions for which suitably qualified medical advice should be sought.
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