Emma Whitcroft

Hi, I’m Emma Whitcroft, a qualified and registered clinical nutritionist specialising in digestive health.

I support adults experiencing bloating, digestive discomfort, food sensitivities, and ongoing gut-related symptoms. My work focuses on helping you understand what may be driving your symptoms and creating personalised, realistic strategies that restore comfort, confidence, and balance.

I take a root-cause approach, combining evidence-based nutrition with practical lifestyle support. Rather than extreme or restrictive methods, I provide guidance that is sustainable, tailored, and designed to fit your life.

There is no judgement — only supportive, collaborative care. Your plan is built around you, and may include nutrition guidance, targeted supplementation where appropriate, and helpful resources such as meal ideas, recipes, and educational materials.

I offer a discovery call where we can discuss your health concerns, goals, and whether my approach feels like the right fit for you. I’ll also explain how I can support you.

My Story

I’ve always loved food, but my perspective changed as I began to see how modern lifestyles and convenience eating were affecting not just health, but how people feel day to day.

This curiosity, together with a personal commitment to improving my own wellbeing, led me to study Nutritional Therapy at the College of Naturopathic Medicine. My training gave me a strong grounding in the science of the body and an evidence-based framework for supporting health through nutrition.

What began as a personal interest grew into a genuine passion. I now specialise in digestive health, helping clients understand their symptoms, rebuild confidence with food, and feel more at ease in their bodies.

I find that working together over a structured programme allows for deeper, more sustainable improvements. Each programme provides personalised guidance, practical strategies, and ongoing support. These are the programmes I offer.
The Digestive Reset Programme (6-8 Weeks) Focused support to calm digestive discomfort and restore balance- it includes: 90-minute initial consultation, 45-minute follow-up consultation, two 20- minute check-in calls and portal or email support throughout the programme. Price: £350
 
Digestive Health Support: (4-month package) 
This is ideal for you if you have had symptoms related to your health goals for several months. It includes 1 initial consultation, 2 follow-up consultations and 5 check in calls. Both the initial and follow-up consultations result in an individualised health plan, supplement programme and advice on functional tests if appropriate, meal plans/recipes and educational materials. Price £520
 
Gut Health Transformation: (6-month) 
This programme is ideal for you if you have long-term or more complex digestive health concerns. It includes 1 initial consultation, four follow-up consultations and 8 check in calls. Both the initial and follow-up consultations result in an individualised health plan, supplement programme and advice on functional tests if appropriate, meal plans/recipes and educational materials. Price £860

I also offer the following standalone appointments:

Initial: £180 (90 min)
Follow up: £90 (45 min)
Check-in Call: £40 (20 min)
The Health MOT
This is a standalone appointment (up to 45 minutes), that gives you support and direction to help you understand how you can improve your diet and lifestyle. The advice and support given is based on the food diary and questionnaire completed by the client one week prior to this appointment. A written report will accompany the appointment for the clients to take away or receive via the portal. £90.00

Testimonials

After having Covid I suffered from bowel incontinence and bloating when I ate certain foods. Emma advised me on a range of supplements and other measures to support my gut health, and I have since been able to reintroduce certain foods into my diet. It was most helpful to have a range of face-to-face and telephone meetings as well as a report each time we spoke to support and encourage me on my journey. I would definitely recommend Thrive Naturally and Emma to anyone in need of professional support with their gut health. 
— Jane

Before working with Emma, I was struggling with bloating, pain and urgent bowel movements and had tried many things already with very little success. Emma was so supportive throughout the process and I felt listened to; the plans she provided were very holistic, covering lifestyle habits, diet and stress management. I now have more confidence and calmness around my gut and digestion and felt confident moving forward independently to support my gut. I would really recommend working with Emma. — Megan

Emma was incredibly supportive throughout and really took the time to listen and understand what I was going through. Her recommendations helped me to understand my body and how I could support my health through diet and lifestyle. Emma gave me the tools and knowledge to feel more confident about supporting my health moving forward. I would highly recommend Emma to anyone looking for professional nutritional support. — Cathy

I contacted Emma for help with digestive symptoms which had become increasingly difficult to manage. Emma was knowledgeable, approachable and very supportive, and gave me practical advice to help me understand how diet and lifestyle could support my digestive health. I felt supported throughout the process and would highly recommend Emma. — Wendy

Before working with Emma, I was struggling with certain foods and becoming increasingly anxious about what I could eat. Emma helped me understand my symptoms and gave me practical advice and support. I now feel much more confident around food and have a much better understanding of how to support my digestive health. I would highly recommend Emma. — Ella