The government is keen for everyone to think more carefully about what they eat in a bid to stop the rise in obesity rates in this country. It is therefore calling on fast food giants and other restaurant chains to advertise calories and other nutritional information on their menus.
McDonald’s has become the latest company to get on board with the scheme, installing calorie-content displays in all of its 1,200 restaurants for every item of food and drink that it sells.
Dietitian Helen Bond says the trick is to keep within the daily limit guidelines by knowing what choices to make. The average adult male should consume no more than 2,500 calories a day, and women no more than 2,000 calories a day.
She said, “People do not necessarily realise what they are consuming. Without clear calorie labelling, it is easy to see how someone might consume, without any guilt, an entire day’s calories in just one sitting. The calories that you do not factor into your daily diet are most dangerous. Liquid calories are often the ones that creep in. They are easier to consume quickly.”
Coffee chain Starbucks have also signed up to the government responsibility deal.
View the original BBC News article.