We have long since known that we ideally need to be eating five portions of fruit and veg per day, but some consumers have argued that rising food prices mean that a healthy diet is not accessible to everyone.
Research has shown that a diet rich in fruit and vegetables can help to protect against cancer, so after hearing about the struggle of many consumers, the WCRF were keen to carry out a review to discover just how much healthy eating was costing consumers.
The results of the review were extremely positive, with the WCRF revealing that consumers could enjoy five portions of fruit and veg for as little as 42p. On the shopping list in question were Sainsbury’s Basics carrots which came in at 4p per portion, Sainsbury’s Basics tomatoes which came in at 13p per portion, Asda bananas at 7p per portion, Asda Smart Price apples at 10p per portion and Tesco red cabbage at 8p per portion.
The WCRF also highlighted that the price would drop even further if consumers opted for frozen produce and tinned fruit and vegetables which can be equally as nutritious as fresh fruit and veg.
Kate Mendoza, head of education for the WCRF, said that whilst they understand that people feel they have little option but to buy fewer fruit and veg because some varieties are very expensive, this is not the case across the board and many portions are available for under 10p.
Mendoza stressed that whilst you may not be able to get five portions for under 50p on every shopping trip, planning does mean it is possible to buy fruit and veg on even tight budgets.
‘We hope our list of five portions does inspire people to think about creative ways they can eat fruits and vegetables less expensively.’