Despite just over a decade of government spending on promoting healthier eating, huge barriers between us and a healthy life style still exist. As a nation we are consistently exposed to health experts attempts to curb our terrible eating and habits but to no avail, so what is the next step?
Experts have now began to question whether our society could benefit from the healthier rationed culture that was seen during World War II. Back in 1940 the wartime advisor to the Ministry of Food, launched a scheme which has now become an iconic image of World War II. Rationing focused on food items such as meat, cheese, bread, milk and margarine and it was designed to strengthening the war chest.
Of course the idea has already developed a strong opposition with a number of critics believing we as a country could never adapt to such a scheme, nor would we agree to eat less. Other critics say it is too dictatorial or even that eating healthy is a simple case of common sense.
Whatever the opposition say, we could definitely learn a few lessons from the war time days, even if it was simply reintroducing educational characters such as Dr Carrot and Potato Pete, who were both part of successful educational campaigns. Unlike today, the war time population actually paid a great deal of attention to government health awareness.
Author Philip Pullman has said he would support bringing in some form of rationing if it was a way to fight modern obesity and benefit us as a society. On the other side is TV chef Marguerite Patten, an advisory to the Ministry of Food during the war. She see’s no point in reintroducing rationing but thinks we could see the benefits of other wartime initiatives such as ‘no wastage’ and healthy eating.