The study in question was carried out by Which?, and revealed that six in ten consumers eat low-fat products a few times a week believing that they are a healthier alternative.
However, many products have only minute differences in the calorie content when compared to the standard offerings.
Which? Prepared a ‘snapshot’ sample of 12 low-fat products to show there was very little benefit to choosing them over normal products.
For example, a standard McVitie’s chocolate digestive contains 85 calories, whilst the ‘light’ version has 77. Tesco low-fat yoghurt was also found to have a higher calorie content than standard Activia yoghurt.
Which? found that a huge percentage of consumers were clueless as to the meaning of ‘reduced fat’ and ‘light’, with only 16 per cent...