The campaign, which is set to be published on the Change 4 Life website, aims to show families how to cook healthy meals for no more than £5.
Popular TV chef Ainsley Harriott is fronting the efforts, having devised a cookbook of healthy and nutritious meals all of which can be thrown together for a budget busting £5 and under. Harriot has also filmed a series of cooking tutorials, which again will be featured on the Change 4 Life website so families are able to cook along to instructions.
In addition, all families who have signed up to the government’s Change 4 Life website are set to receive leaflets through the post containing a taster of the recipes.
Supermarket chains Asda, Co-op and Aldi have agreed to sell some of the ingredients at a discounted rate for a set period of time, though as it stands the amount of discount remains unknown.
Anne Milton, Public health minister said: “The new year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget.”
View and comment on the original BBC News article.