Probiotic drinks – Claims of health benefits are unfounded, says health watchdog

A number of companies selling and advertising probiotic drinks claiming certain health benefits, have been ordered to withdraw these advertising claims as they have failed to provide scientific proof their products work.

Products such as Yakult and Danone’s popular Activia and Actimel which claim to boost your immune system and aid digestion have failed to provide proof their products work.

The EU health watchdog dismissed over 800 claims regarding popular probiotic yogurt drinks, ruling that the suggestions the products could strengthen the body’s natural defences could not be proven.

Earlier this year, the Advertising Standards Authority watchdog banned a TV advert for Actimel, manufactured by Danone, as its claim ‘scientifically proven to help support your kids’ defences’ was not supported and was misleading to consumers.

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Emma Hilton

Written by Emma Hilton

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