You may have the training, now you need some clients! This means you’ll need to start advertising your services, marketing yourself as a professional and ultimately, a brand.
Now, we understand this can be a daunting concept and self-promotion can be a bizarre thing, but it’s essential. If you’re to build a practice and turn your passion into a business, you’ll need to grow your brand, promote your services and build connections.
Below we look at the things you can do to get started.
Know your market
If you’re trained in a particular field of nutrition, you’re likely to have an idea of who your target market is. If you’re training in sports nutrition for example, chances are you’re looking at clients within the sports industry, athletes and people wanting to learn more about what their body needs and utilising this in their fitness regimes.
However, you may not have a particular niche in mind. You may want to focus on nutrition as a whole...