Archive for the ‘Celebrity endorsements’ Category

Milan loses the ‘founder of modern Italian Cuisine’ to McDonald’s

Monday, October 10th, 2011

Today Milan mourns as Italy’s most celebrated Michelin starred chef, Gualtiero Marchesi, takes a job with the world’s biggest fast-food chain. McDonald’s’ latest marketing strategy sees the introduction of a new ‘refined’ Italian themed menu featuring 2 new burgers and a dessert. Marchesi, 81, has temporarily abandoned his restaurants in Milan, Paris and Rome in read more »

Naked Chef takes food revolution to United Nations

Thursday, September 22nd, 2011

Celebrity chef Jamie Oliver became world-renowned for his campaign against child obesity after his documentary series “Jamie’s School Dinners” aired on channel 4 a few years ago. Now the naked chef takes his plans directly to world leaders. As leaders from around the world gathered in New York this week for the annual general assembly, read more »