Earlier this year, the chain announced that they had to close 350 locations due to underperformance.
Recent reports have discovered that they were forced to close an additional 350 franchise and company-owned locations in the US, Japan and China.
Compared to the total location count of 14,300, this may seem a small number but the iconic fast-food giant is in trouble. It was reported that McDonald’s saw an 11 per cent decrease in revenue and a huge 30 per cent fall in profits in the first quarter of this year.
This is just the beginning of the struggle as the competition in the US and Europe is growing tougher and the food standard issues in Asia were re-addressed.
It is also believed that Burger King and Five Guys are luring McDonald’s customers in with their healthier options and offers.
Despite this, all fast-food chains are beginning to sense trouble. Our demand for healthy foods and our rising interest in nutrition is what is concerning the...