The developers of Fruitflow, a concentrated tomato extract in syrup form, claim that the product prevents blood platelets from bunching and collecting. This is a known common cause of heart attacks, strokes and venous thrombosis.
Blood platelets are vital for normal blood clotting following an injury and circulate in the blood as a smooth, disc-shaped structure. However, factors such as smoking, stress, obesity and raised cholesterol can make the cells become spiky, which can lead to them forming dangerous blood clots that clog up arteries and lead to heart attacks and strokes.
Fruitflow is the first ingredient of its kind to be awarded an approved health claim from the European Food Safety Authority and could become the latest super-ingredient, along with probiotics, vitamin D and green tea.
The company claim that the concentrated extract is fat and protein free, water soluble and easy to disguise in foods and beverages. It also has a long shelf life and is commercially ready to be added into a range of food, beverage and diet supplementary formats.
A study in 2006, which was led by Provexis who holds the patent for the formula, had their findings published in The American Journal of Clinical Nutrition. The research showed that significant reductions in the accumulation of blood platelets could be seen after just three hours of consuming the product.
View the original Independent article here.